Investment in customer experience & service bring Libra success
Libra is tackling a challenging market head on with a number of key improvements.
Over the last couple of years, the brand has invested heavily in its owned assets, including a new 820sqm showroom in Newmarket, which opened in 2018 and an extensive new trade website that launched in November 2019.
Libra has also taken the bold decision not to exhibit at the January Furniture Show this year, preferring to host trade customers at its showroom in Newmarket in January, whilst returning to the NEC in February for the Spring Fair (2nd – 6th February).
Libra’s purpose-built space in Suffolk, showcases 12 individually styled rooms and more than 2,000 products, enabling customers to fully appreciate the quality, breadth and depth of the brand’s unique product offering.
“Customers have always been at the heart of Libra. Our investment in a beautiful new showroom and a greatly improved trade website further enhance the quality of service we can provide. “We are also offering additional one-to-one support in what is a challenging period for the wider market.” Paul McLaughlin, Managing Director
The launch of the new website is just one part of a wider digital transformation for the business, which looks to streamline order processing and offer customers an enhanced online experience. Trade customers are now able to view live stock information on the website as well as allocate stock, create orders and ship direct to consumers. Further features, including flexible payment options, will be rolled out throughout 2020.
Libra’s new Head of Digital, Charlie Ruigrok, said: “The changes to our website have been extremely well received by customers and have played a key part in a strong commercial start to 2020.”
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